From bleak to brilliant: see the road to the break of the Nanchong silk industry

Silk , a traditional industry that carries out the history of China for five thousand years, is not only a fabric, but also carries and inherits the connotation of Chinese history and culture. In the long history, silk represents China, and countless moving silk stories. To build a bridge that runs through China and the West.

The pace of the times has developed to this day. Under the ever-changing fashion background, Chinese traditional silk seems to have lost its brilliance in the past, slowly sinking in the dark corners, repeating the ancient traces. In the face of the world's major fashion brands, how to break the traditional Chinese silk industry, how to continue to write brilliant? The author analyzes a lot of silk data, for you to analyze the traditional silk industry's breakthrough.

Strengthen infrastructure

At present, there are about 7 billion people in the world, and the annual consumption of silk is more than 90 million tons, but the national silk industry is less than 100,000 tons. The output value only accounts for one-thousandth of the demand. This ratio makes us have to think that the price/performance ratio of silk may be problematic.

The same is the production of silk. At the end of the last century, Zhejiang Province is undoubtedly the largest province in the country for silk production and sales. The production of silkworm cocoons accounts for nearly half of the country. Now, according to the 2016 annual data of the State Administration of Statistics, Sichuan In 2016, the province's silk production was 20,761 kilometers, which accounted for one-third of the country's total and became the national leader. The move of the East Sangxi is a major event in the history of silk. It has played a proactive role in the influence and changes of the industrialization and urbanization of the eastern developed areas on the silk industry. Even so, the total output of the Chinese silk industry is still declining, and it is far behind the silk countries of Europe in terms of technology and infrastructure.

Future, more Chinese silk industry should be more focus on quality and yield in parallel, starting with mass start, the basis for planning in Crux, based on the advanced technology of silk eastern synchronous transplanted to the west, east and west through the combination of technology and talent to achieve production A common improvement with quality. At the same time, some parts of the silk production area in China are now being planned, and the relevant silk culture industrial parks have been planned and constructed, and the quality of silk is strictly controlled from production to finished products.

In addition, at present, China's textile equipment is about 10,000 units in the country, far below the 20,000 to 30,000 units required for market production. The performance of silk production equipment is also the key, and the reliability is the root cause of domestic equipment and foreign advanced textile equipment. Therefore, in the future, China should learn from the experience of advanced countries. While accelerating the research and development of advanced textile equipment, we will vigorously cultivate relevant technical talents in the textile industry and check the quality of silk production.

In the trend of artificial intelligence, speeding up textile equipment, intelligent building and promoting mechanization development, nurturing a new generation of self-control silkworm egg incubation equipment, silkworm room temperature and humidity-control equipment, labor-saving farming equipment, intelligent reeling equipment, cocoon development and application of key equipment, drying equipment, mulberry scissors cutting equipment, raw silk electronic detection, so as to enhance the core competitiveness of the silk industry, nurture and promote the spirit of artisans, guide enterprises to establish quality first, reputation first business philosophy.

Create a brand + culture

Silk is synonymous with China, but there is never a famous silk brand belonging to China. During the “Twelfth Five-Year Plan” period, China’s market industry has deepened the reform of trade, industry and agriculture integration, with “adjusting structure, creating brand and promoting upgrading”. Main line. Chinese silk is the time to build your own brand effect. The lack of such a brand has similarities in other industries. China faces a lack of awareness of brand building in the apparel industry as a whole. In recent years, some apparel industries have improved and improved. The Chinese silk industry is in urgent need of change. Although it seems that there are great difficulties, the future development of the brand is still very long, but the Chinese silk has already faced a change of choice, and the choice of death will not be the same.

How to tap the Chinese silk brand? To start with the history of Chinese silk, because silk history is also Chinese history, no country's silk or fabric like Chinese silk is closely linked to the fate and history of a country. China’s destiny has come to this day, and in an era of great rejuvenation, the development of Chinese silk has reached the beginning of another climax. Therefore, in terms of brand building, the Chinese silk industry should combine a rich cultural heritage, and build a world-famous Chinese silk brand around the years of art precipitation and rich culture.

Take the Internet Express to play cross-border mode

At present, China's Internet is developing at a high speed, and the combination of online and offline B2B and B2C makes the transactions of fabrics and apparel merchants quick and convenient. In addition, the country strongly advocates the "Internet +" initiative. As the oldest silk industry in China, the traditional business model has to continue to try to break through the innovations, so that the silk fabrics are more commonly used and cost-effectively developed, which is the future of the industry. the problem we are facing.

In recent years, Sichuan Province has vigorously developed the silk industry, accelerated the adjustment and adjustment of the silk silk industry layout and the construction of industrial parks. It has basically formed three dominant sericulture industrial belts in Panxi, Chuannan and Chuanzhongbei, and established dozens of 10,000 mu core demonstration zones. The development model of Nanchong Silk is more prominent. At the same time, creating a new business model of production, ecology and life, Nanchong City actively cooperates with the Internet construction and contracts with the largest single-product supply chain B2B e-commerce company network library group to break the traditional thinking and combine the new model. Cultivating new sales channels in the silk industry, I believe that through the policy to support the seamless connection with enterprises, the rise of Chinese silk is just around the corner.