On September 13, 2021, the consumer content community "What is Worth Buying" launched the Hanfu chapter of "Chinese Products Upward-What Worth Buying Consumer Insights". From the perspectives of users, brands, and industries, Hanfu as a culture and an industry, A concise and panoramic description was carried out to help more people build a clear understanding of Hanfu, and also provide a contemporary profile of the Hanfu industry in the current "ten billion market". As a consumer content community with a unique model on the Internet, what is worth buying continues to pay attention to consumption and provide professional insights. This year, the "New Domestic Products 618 Consumer Trend Report" and the "Post-epidemic Era Consumer Trend Report" have been released this year, which is 618 and the first half of this year. The changes in user consumption and the direction of the industry provide a forward-looking perspective. Looking at the consumer industry in 2021, what is worth buying? “The emergence of a large number of new domestic brands and the full penetration of consumers’ home, workplace and social life scenarios is one of the most important changes that are taking place in the Chinese consumer market.†This Hanfu observation can be regarded as an extension of the above trend report. As a member of the new domestic products, the rapid development of China's Hanfu industry is basically consistent with the overall logic of the rise of the new domestic products: China's continuously increasing economic strength and rising national self-confidence are the most important soil for nourishing Hanfu culture; Some complete and efficient apparel industry chains and supply chain systems provide effective manufacturing guarantees for the rise of the Hanfu industry. Appreciating the beauty of Hanfu and creating the light of domestic products, this is exactly the direction of what is worth buying "Chinese Products Upward-Worth Buying Consumer Insights". "Chinese Products Upward": What is worth buying into Hanfu Hanfu is the collective name of the traditional costumes of the Han nationality. It is also called Han clothing crown, Han clothing, and Chinese clothing. It has been in the Chinese civilization for millennia since "the Yellow Emperor hangs down his clothes and governs the world". In recent years, the influence of Hanfu has increased day by day. It is not only the inherited national culture, but also the life aesthetics recognized by more people. In the first issue of "Domestic Products Upward", what is worth buying Hanfu as the object of observation of the domestic products industry, not only hopes that readers will "appreciate the beauty of Hanfu", but also hope to "create the light of domestic products" together. At the moment, as a kind of "national tide", the topic of Hanfu has long been out of the circle: search for the #汉æœ# topic on Douyin, you can find that the cumulative amount of related content is about 56.6 billion views, and it continues to rise; at station B where young people gather , Related videos have been viewed cumulatively over 1.7 billion times; on Weibo’s #汉æœ# topic, cumulative views have exceeded 6 billion times, and related hot discussions have exceeded 5.42 million times. At the same time, as a new domestic consumer product category, Hanfu is also gestating a huge market that is expected to exceed tens of billions of dollars. What is worth buying Hanfu related entries, the popularity rose by 215% from January to June this year. The emergence of a large number of fans, the gradual improvement of the industrial chain, and the development of differentiated brands...together promote the overall development of the Hanfu industry. As a professional consumer content community, what is worth buying has been paying attention to the cutting-edge changes in the consumer field, and arranging the content output of the vertical consumption track in advance. For the vertical industry of Hanfu, what is worth buying has hatched Hanfu vertical accounts such as "Menghui Hanfu Museum" and "White Bird is also a Tongpao", which are stationed by industry experts, not only showing the beauty of Hanfu in person, but also on the whole network. Provide professional consumer knowledge in the field of Hanfu. And as reflected in "Chinese Products Upward", what is worth buying is a full description of the Hanfu industry, which not only concretely shows the process and reasons of the current Hanfu boom, but also has industry analysis based on the consumer industry, which is more popular in culture. At the level, especially the knowledge of the shape of Hanfu as a traditional costume has been popularized. "We will use our professional power to deeply cultivate every vertical category, so that the consumer needs of every niche will be respected and taken seriously." What is worth buying, said that plans like Hanfu will be featured on the topic of "Chinese Products Upward" in the future. There will be more output, with a richer and comprehensive industry profile, dedicated to let users appreciate the beauty of various domestic products, including Hanfu, and truly "share every value" while creating the light of domestic products. . From niche hobby to popular trend: Why is Hanfu so popular? In the observation of "Chinese Products Upward", the continuous popularity of Hanfu culture in recent years, in the final analysis, is due to the return of the cultural confidence of the younger generation of China and the love for excellent traditional culture, which is also the broadest mass basis for the revival of Hanfu culture. In fact, in April 2018, the Central Committee of the Communist Youth League has designated the third day of the third month of the lunar calendar as the "Chinese Chinese Clothing Day", giving Hanfu fans their own exclusive festival. The film and television industry also played a vital role in boosting. The classical costume film and television dramas that restore the elegant way of Fuhuadao frequently dominate the screen, which undoubtedly played a role in popularizing and promoting the culture of Hanfu to a certain extent; the explosion of ancient dances such as "Tang Palace Night Banquet", "Luo Shenshui Fu", and "Li Ren Xing" The effect is directly for a large number of fans of Hanfu; and in cultural variety shows such as "National Treasure" and "New Forbidden City", the personal interpretation of many traffic stars has made Hanfu become synonymous with trend and fashion. The short video platform makes Hanfu even closer at hand. The rapid rise of short video/live broadcast platforms such as Douyin, Kuaishou, and Station B has provided Hanfu fans who originally belonged to the niche circle with more intuitive, more accurate, and more efficient communication channels. For ordinary users, not only can they directly see the "immortals" and "beauty" of Hanfu, they can also feel the cultural heritage behind them. Relying on the ever-improving Hanfu and e-commerce industry chain, it is more convenient to make what you see is what you buy, and it is convenient for Hanfu to become a social currency. From Internet celebrities to amateurs, most of them wear Hanfu, and it has also become a social media hot spot. Behind this, it depends on the maturity and prosperity of the Chinese market and manufacturing industry. After 2016, the growth of the Hanfu market began to accelerate significantly and exceeded the 1 billion mark for the first time in 2018. Starting in 2019, Hanfu, which was quickly released through the short video/live broadcast platform, ushered in an explosive growth in sales, which soared to 4.5 billion that year, an increase of more than 300%. In 2020, this number will rise again to 6 billion+. In the early days, the sales model of Hanfu manufacturers was basically a "pre-sale system", which helped merchants avoid operating risks and could also provide buyers with a certain degree of personalized customization, but at the same time they also had the problems of high production costs and long delivery cycles. With the boom in market demand, more players from outside the circle have entered the game with their mature clothing industry experience, which has strongly supported the rapid development of Hanfu in recent years. The advantages of "mass production" are highlighted. The industrialized production model of high production capacity, high turnover, and bulk purchase has greatly reduced the production cost and consumption threshold of Hanfu, and provided a large number of "affordable Hanfu" with prices ranging from 100 yuan to 300 yuan to the market. . Take Cao County, Shandong Province as an example. It was once the largest performance clothing processing base in China. However, since 2019, a large number of performance clothing processing companies have begun to switch to the increasingly hot Hanfu market. As of early 2020, Cao County already has Hanfu and upstream and downstream related products. There are more than 2,000 enterprises, and it is also known as the "Four Major Hanfu Production Bases" along with the traditional Hanfu towns "Chengdu, Hangzhou, and Guangzhou". "The explosion of consumer demand has driven the rapid prototyping of the Hanfu industry, while the increasingly complete supply chain and rapidly increasing production capacity have made it possible to make Hanfu consumption daily." What is worth buying is given in "Chinese Products Upward". Industrial analysis behind the cultural phenomenon of heat. Co-casting the light of domestic products: How does the Hanfu brand cultivate internal strength? While the scale of the industry continues to increase, the Hanfu brand is also growing rapidly. What is worth buying? Sales data shows that the Hanfu industry has produced a number of high-quality, high-reputation brands, forming its own word-of-mouth effect. For example, the head brand of Hanfu, "Thirteen Years", is widely favored by its diverse marketing methods and rich and novel style designs. The co-branded Chinese clothes with popular IP King Glory and Tang Palace Night Banquet are even more frequent. Established in 2006, the veteran Hanfu brand "Return to Han and Tang Dynasties" is the first brand in China to establish a Hanfu physical store. Since the opening of the first physical store in 2006, it has deployed nearly 30 entities in more than 20 cities across the country. shop. The industry generally expects that in 2021, the sales scale of the Hanfu market will exceed the tens of billions mark. However, in the bright future, there are still some problems that plague the industry: For example, the controversial "shape" issue should be based on cultural relics to completely reproduce the traditional shape, or as long as the basic characteristics of the shape are retained? In terms of what is worth buying, the market and consumers will have the ultimate power to judge the dispute over the "shape" of Hanfu. In the future, based on different target groups and consumption scenarios, "restorationists" and "reformers" will develop and grow individually, which will be the most likely development trend. As a consumer content community that directly links users, brands, and platforms, What Worth Buy is always committed to helping consumers continuously improve decision-making efficiency, and at the same time, helping excellent brands to be recognized by consumers more efficiently, helping brands, especially domestic brands Rapid growth, especially in the era of new content, to grasp the traffic dividend and achieve leapfrog development. Regarding industry ecological issues, based on in-depth research on a large number of new domestic dark horse brands, what is worth buying, Hanfu brand wants to break through, must practice several internal skills: continue to provide high-quality products to meet consumers' basic quality of life Pursue and continuously improve cost performance on this basis; dig deeper into the deeper needs of users, continue to innovate products based on specific segmented scenarios, and establish its own unique advantages in design and technology; continue to obtain more traffic At the same time, through objective, professional, and vivid consumption content, it has established a trusted connection with more consumers, thereby increasing user stickiness while continuously improving marketing conversion efficiency. With the full rise of new domestic products, what is worth buying will continue through the topic of "Domestic Products Upward", allowing more consumers to approach Chinese brands, feel the pride of domestic products, and create the glory of domestic products. In the future, what is worth buying will not only provide better consumer content, cover more vertical industries, and help consumers improve the efficiency and quality of consumer decision-making, but also help domestic brands including Hanfu to accurately reach them through diversified marketing services. The target audience, while achieving conversion and acquiring high-quality users, expand brand influence. At the same time, what is worth buying will also open up data capabilities to the industry to help practitioners including Hanfu brands gain insight into users’ real needs and make better arrangements. Production and sales. T-shirts are also known as T-shirts. At first it was underwear, which was actually a lapel half-open collar, and later it developed into outerwear, including two series of T-shirt undershirts and T-shirt shirts. There are different opinions about the origin of the name of T-shirts. One theory is that dock workers who unloaded tea in Annapolis, Maryland, USA in the 17th century wore short-sleeved shirts. People abbreviated "Tea" (tea) as "T". , this kind of shirt is called T-Shirt, that is, T-shirt; the second is that in the 17th century, British sailors were ordered to add short sleeves to their vests to cover armpit hair and avoid unsightly; there is another saying that the sleeves It forms a "T" shape with the upper body, that is, its clothes have a T-shaped stitched collar, hence the name. In 1913, the U.S. Navy mandated that sailors should wear a crew-neck, short-sleeved white singlet under their overalls, one of the reasons for covering the thick chest hair of sailors. The raw materials used for T-shirts are very wide, generally cotton, linen, wool, silk, chemical fiber and their blended fabrics, especially pure cotton, linen or linen-cotton blended fabrics, which have the advantages of breathability, softness, comfort, coolness, sweat absorption, heat dissipation, etc. . T-shirts are often made of knitted fabrics, but due to the constantly changing needs of consumers, the design and production are also increasingly renovated. Therefore, T-shirts made of woven fabrics are also on the market one after another, becoming a new member of the T-shirt family. Lady'S T Shirt ,Glitter Shirt Womens,Cotton Long Shirts For Ladies,Green T Shirt Ladies NINGBO DHK IMPORT & EXPORT CO., LTD , http://www.dhkladywear.com
