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Senma Group is a clothing company that features "virtual management and chain monopoly". It has been selected as one of China's top 500 private enterprises for five consecutive years. Its annual sales volume reached 18 million last year. According to Semir, the vast majority of companies that currently do OEM work for them are the "Pearl River Delta" and the "Yangtze River Delta." In fact, not only Suma, many clothing brand enterprises in Wenzhou, choose OEM processing companies, but also preferred "Pearl River Delta", "Yangtze River Delta" companies, because there are large-scale businesses, complete industries. It is estimated that the value of orders made by Wenzhou Garments to these two regional processing companies is more than 10 billion yuan a year.
This situation, so that as a garment production market in Wenzhou some embarrassment --- Wenzhou last year's clothing output value of 38.6 billion yuan. Therefore, Senma thought of the “localization†of production orders, which coincided with the idea of ​​“building an advanced manufacturing base†in Wenzhou.
A "Summa virtual business localization matchmaking meeting" ushered in 35 Wenzhou apparel manufacturers. More than 20 companies sent an invitation to Senma executives on the spot to inspect their companies. Xu Yunxu, the chairman of the attending Tengxu Fashion Co., Ltd., expressed his admiration for Senma's practice. She said that she would consider joining Summa's industrial chain and consider creatively following Summa's business model.
Sima Chairman Qiu Guanghe said that the "localization" of virtual business orders can, to a large extent, reduce the time-to-space distance of products from production to sales, reduce logistics costs, and enable smoother communication between brand companies and processing companies. Of course, as the garment processing industry in Wenzhou is not fully equipped, orders in the local market can only be gradually increased.
The members of the coordination group for the construction of an advanced manufacturing base told the reporter that once Senma's pilot is successful, they will promote this model to more brand companies.
Casual brand "Summer" virtual business "localization"
Casual brand "Summer" virtual business "localization"
When more and more Wenzhou clothing brand companies place their production orders down to the “Pearl River Delta†and “Yangtze River Delta,†Senma Group does the opposite and no longer “seeks for a closer,†and looks back at Wenzhou’s local apparel manufacturing companies. , ready to give them more OEM orders. Yesterday, the Wenzhou Construction Coordination Group for Advanced Manufacturing Base deliberately issued an announcement to make Semir the first pilot company in our city for “virtualized local productionâ€.