Master the international fashion trend! ROOKIE 2020 spring and summer new product launch conference ended unexpectedly

Struggling forever, growing up! On June 30, 2019, ROOKIE 2020 spring and summer new product launch conference was unveiled at the Xiamen Convention and Exhibition Center. Yongxing Dongrun (China) Clothing Co., Ltd. Chairman Qi Baochao, President and CEO Chen Qiang, President Wang Jiacong, Nike, Converse, Levi's, Haddad American guests and partners from all over the country attended the conference.

Only for the more extraordinary, ROOKIE never stops

Founded in New York, ROOKIE is uniquely positioned to create a new international branded children's wear integration model and a one-stop shopping experience. In 2012, ROOKIE came to China to inject new ideas into the Chinese children's wear market. Based on the strong resource integration capabilities and professional operational capabilities of the Chinese team, it quickly developed and expanded in Greater China and opened up a magnificent business map! “Only for more Extraordinary", ROOKIE has never stopped growing. Now ROOKIE continues to move forward with the international fashion trend of 2020!

Fashion show, master the international trend

The main show floor of the conference is inspired by the sports park. The wider performance space and more dynamic layouts create a more colorful audiovisual experience. Ingenious stage design with cool lighting effects, this is a perfect audio-visual feast of sports and fashion!

Levi's dominates childhood fashion

Levi's CNY series took the lead in detonating the scene, and the cool and fascinating lion dance team interacted with the children's model to bring a Chinese New Year atmosphere. Levi's 2020 spring and summer new products continue Levi's unique fashion and leisure attitude, deducting the fashion and vitality of childhood.

Converse interprets street trends

The skateboarding performance, which is full of personality and does not follow the trend, is full of street style, and coincides with the brand spirit advocated by Converse. Converse shows the street culture that is not afraid of authority, free and easy, and the latest in the street fashion trend, pushing the fashion show into a climax.

Nike bloom sports fashion

Cool running and roller skating came out in succession, injecting vitality into the T-stage. Nike 2020 spring and summer new products, continue to update the sports fashion trend. The passion of sports is combined with leisure and casualness. Professional sports and leisure are equally important. The concept pursued by Nike is blooming in the T stage.

Jordan dominates the street

A cool and handsome street dance basketball show, showing Jordan's basketball genes and Jordan's irreplaceable position on the basketball court. Professionalism and quality, function and fashion are parallel. Whether it is on the basketball court or on the outdoor street, Jordan is the fashion master.

Hurley interpretation of holiday style

Sunshine, the waves, the fresh prints, and Hurley, represented by the surf culture, are a great example of the seaside resort style, so that everyone can enjoy the joy of enjoying the beach.

ROOKIE 2020 spring and summer new product launch conference has come to a successful conclusion, this conference set the latest international fashion vane for the Chinese children's wear industry. In the future, ROOKIE will continue to lead the Chinese children's wear field, ROOKIE has never stopped! ROOKIE is only more extraordinary!