Balance master breaks the balance record of 13 palm branches of Casa Di washing machine

On May 15th, “Glory Chinese” Zhong Rongfang was inspired by the Casa Di Balance Demo, launched the “Feather Balance” challenge for Gemini’s washing machine, and posted the challenge video to Weibo. In the challenge video released by Zhong Rongfang, the balance frame of 15 palm branches and 1 feather is not moving on the high-speed washing machine. This is the feminine beauty and the miracle of technology. In order to create a balanced care, Casa di innovatively developed synchronous flexible technology to provide balanced protection for the 15 palm branches of Zhong Rongfang. It is reported that Zhong Rongfang had broken the record of 13 branches of Zhitian Meidai with 15 palm branches, and this time, she broke the balance record of 13 palm branches of the Casa Di washing machine.

Synchronous flexible technology to solve industry problems

Under the woven by Zhong Rongfang, the double rollers underneath are running at a speed, and the feathers on the top are motionless, creating a seamless picture of art and technology. Behind this picture, the balance of the original synchronous flexible technology of Casa Di Geshuang is perfectly displayed. It is understood that Synchronous Flexible Technology removes the weight iron in the traditional balancing technology of the washing machine, and changes the way the external force suppresses the vibration, so that the double cylinders are connected to each other as a complete system, which are mutually weighted and mutually restrained.

In the operation of Gemini Yunshang, the operation of the double cylinder is controlled by the QNX system, and the Fisher & Paykel FPA direct drive motor technology is introduced. One roller is eccentric, and the other is adjusted to correct the rotation speed, which fundamentally solves the vibration. The problem is solved by eliminating the aftershocks by the damper side plates, 7-dimensional shock absorption and steel-integrated structure. It can be said that synchronous flexible technology is the basis of the realization of "one machine and two cylinders", which has solved the industry's century-old balance problem and reduced the running noise to below 45db for the first time.

Behind the "feather balance" is impressing users

At the same time, the balance challenge of Gemini Yunshang also shows that Casa Di pays attention to the characteristics of the user's "heart". In fact, Zhong Rongfang’s balance challenge was due to a “gamble” between her and her son after watching the balance acrobatics “The Weight of a Feather”. In order to give his son the confidence to challenge himself, after six months of practice, Zhong Rongfang finally embarked on the stage of balancing challenges. The choice to challenge Casa Di Gezi, is the mother to further challenge themselves, to do a more profound role model for the son, this is a mother-child relationship or family-friendly deep communication.

The relevant person in charge of Casa Di said that Zhong Rongfang challenged the twins, and the witness behind it was the exchange of mother and child emotions. This is both art and truth. "Zhong Rongfang's challenge is highly consistent with Casa Di's brand concept. It shows a true feeling and a sincere interaction between people. She hopes to impress her son's heart, and the ultimate stability of Gezi Yunshang helps her achieve. Goal. But for Casa Di, we have to impress more users and let them get a deeper experience in the care life. This is the temperature of Casa Di is also consistent with the brand concept."

Leading the user experience to lead the industry

This is the case, on the Casati mass customization platform, the user is the core of its operation. Users can participate in product design and development, manufacturing, logistics, and iterative upgrades. At the same time, users can also define their own products. After forming a certain scale of demand, they can realize production through the interconnection factory, so that users have multiple functions of “both consumers and designers and producers”. It can be said that mass customization ultimately achieves high efficiency under high precision, which coincides with the supply side reform of the country. The high efficiency of "machine substitution" cannot solve high-precision problems, and only high precision can be achieved by accurately capturing user needs.

The core thinking of Casa Di's users has allowed it to further consolidate its market position. According to statistics, in the washing machine market in April, Casa Di income increased by 269%; while during the May 1st holiday, Casa Di accounted for 70% of the washing machine market share of more than 10,000 yuan, leading the high-end care market. Behind the leading industry in Casa di, the real reason is to lead the user's heart.

As a product of intelligent manufacturing, Casa di Gemini was discovered at the beginning of the invention through community interaction to find out the needs of users for the classification and protection of high-end fabrics and the noise in the washing process, and then mass-customized the original one-machine double-tub washing machine. Crack the pain points and meet the multiple care needs of high-end users. At present, Casa Di continues to rank first in the market share of washing machines of over 10,000 yuan.

Editor in charge: Kebang