GEORGE TOMMY Men's 2019 Autumn and Winter New Appreciation

Young people want to become more and more cool, and the trend culture is stepping into the hearts of young people step by step. GEORGE TOMMY is getting more and more oriented about catching up with trends, pursuing fashion and self-personality.

Young people want to be more trendy and cool

Keep up with the trend, pursue fashion and self-personality

Insight into the Z generation and advance into the new blue sea

“Investing will always invest in the future, that is, young people”. Insight into the ideas and needs behind the target consumer group is the starting point for a brand to succeed. According to Baidu MUX (Mobile User Experience Department) released in 2015, the Post-95 Life Form Research Report, the total population after 95 is about 99 million, and with the younger age of 00, the influence of China's Z generation on the consumer market is gradually increasing. Big. In the Internet, instant messaging, smart phones and other environments, the new generation, after 90, 00, etc., pay attention to international aesthetic standards and trends, in the era of material filling, dare to risk, dare to toss, despise authority, pursue individuality; Explore the joys of life in the era of space and black technology.

GEORGE TOMMY has a deep insight into the spiritual values ​​of the Z generations – they are self-like, cool-looking, pursuing individuality, and paying attention to trends, technology, and entertainment in their lifestyle. For the brand, the Z generation pays more attention to the experience, strives to find better value and service, and has higher living expenses.

For the continuous attention and deep understanding of the Z generation, and the increasing influence of the Z generation group, GEORGE TOMMY, which is positioned under the brand name of “Light Luxury Sports Tide Brand”, has a huge opportunity. Expertise in the international trend of the tide, good at capturing the high-light moments of the fashion trend, so as to sort out and establish a distinctive brand of Z-generation luxury sports brand; for the post-90s, after the 00 generation, a clear-cut expression of their true personality Lifestyle, collaboratively build intrinsic new identity.

In the era of mobile Internet, dialogue with young people in an appropriate way, with a brand of attitude and personality, can attract the interest of Generation Z, fight for insight, fight products, fight the market, and establish a brand new love among young people. And trust.

Products are the driving force for the development of brand building

Incorporating the core values ​​of the brand with the design styles of different markets around the world is the design inspiration of GEORGE TOMMY. In the category development, color application and pattern design, we strive to fully demonstrate the spiritual connotation of brand self, playfulness and coolness. Hardcore products are driven by leading commodity strategies: the activation of leisure sports genes, extending to the fashion trend, the ability to grasp the flow of international trends, and the unique style of designers to express fashion products from the inside out.

The product is king. For GEORGE TOMMY, it stands on the shoulder of the giant. It is the core business initiated by Xiahu Shijia Group based on its own brand strategy and is operated by Remi (Fujian) Culture Communication Co., Ltd. Xiahu Shijia Group was founded in 1997. After 22 years of development, it has built a complete supply chain. With strong research and development capabilities and high-quality production, it has more than 60 well-known brands such as Lilang, Bosideng and Crocodile. The brand has established a strategic partnership.

The autumn and winter new product appreciation will let the national market elites appreciate the most popular trend culture elements such as music extraction, secondary yuan and technology, and break through and rejuvenate in the fashion, avant-garde and unique design style. The cool show of the scene, the perfect lifestyle of the Z generation of fashionistas, radiating the most powerful fan. Light luxury and cheap, becoming the preferred of most fashionistas, thus building one of the brand's core competitive advantages.

A group of new-generation protagonists with unique personalities, the Z-generation, have appeared one after another; a scene of the era of “light luxury sports brand” that creates self and the future has been opened.