Close to young people, Langzi’s 2018 net profit increased by 11.61% year-on-year.

On the evening of February 27th, Langzi Co., Ltd. (hereinafter referred to as “Langzi”) issued a performance report saying that in 2018, the company achieved operating income of 2.662 billion yuan, an increase of 13.1% over the same period of the previous year; realized operating profit of 240 million yuan, The total profit was 228 million yuan, and the net profit attributable to shareholders of listed companies was 210 million yuan, up 7.1%, 3.3% and 11.61% respectively over the same period of the previous year.

In this regard, Langzi pointed out in the announcement that the company's fashion women's products are becoming younger and more fashionable, and the marketing ability centered on customer needs is constantly improving. The channel layout is accelerating and the new retail model is beginning to show its effectiveness. Online sales growth increased by a large margin year-on-year. The operating income of women's wear business was 1.395 billion yuan, an increase of 24.8% over the same period of the previous year. At the same time, with the expansion of the company's medical beauty business and overall improvement in business performance, the medical beauty business income was 480 million yuan. Yuan, an increase of 87.26% over the same period of the previous year.

The announcement also showed that during the reporting period, the company's pan-fashion industry interconnected ecosystem strategy continued to advance, and it has formed a business model in which fashion women's wear is the core, and medical business, green baby and asset management are independent and synergistic. Working together to improve the overall profitability of the company. (Author: Qian Yu, Poplar / Source: Beijing Daily)