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CHIC men's full of men's charm
On October 13, CHIC2017 (Autumn) finished its fair with 53,000 square meters, 783 exhibitors from 16 countries and regions, 815 apparel and apparel brands and 65,722 professional visitors. The fashion men as the top priority of the industry, but also live up to expectations, diversified and personalized business to show the industry to explore the transformation of their achievements. Focused on foreign trade enterprises began to expand the domestic market, customization and intelligence become a trend, cross-border has become the norm, always innovative side. This is an era of common struggle. Chinese products custom - fashion, simple, quick custom advocate open the computer to enter the "custom", a DIY custom platform will be presented. Big to suit fabric style, small buttons, keyhole and other details, according to personal preferences, click to select; then a rich three-dimensional suit, through the online design automatically generated and displayed, enter measurements, sleeves, etc. Volume data, an exclusive order will be automatically generated. This is a custom-made menswear exhibition to bring the viewer experience, a piece of well-made yet stylish personality shirt shirt products through a few simple steps to easily customize the production. "Customization in the domestic market there is still great potential for development, we advocate a stylish, simple, fast customization, technology, personality, quality guide the positioning and promotion of products, and strive to meet the needs of all consumers dress scene." Deng Xiaoliang, general manager, said. According to reports, custom products, Zhejiang Shaoxing Boya Fashion Co., Ltd. introduced the custom processing brand, specialized services in men's custom shop, the same period exhibitors also have their products for the C-end consumers DATAILOR brand, which is its future in the custom The two main areas of the field. Deng Xiaoliang said the company was founded in 1999, long-term for the European and American brand suits OEM, specializing in the production of suits, the industry has little known. Based on the needs of corporate transformation and consumer preferences preferences, the company started to design software in 2008 and transformed the traditional production system. In 2011, it started to formalize its customized business. "With the power of technology, we have independently developed customized DIY systems that place orders directly from the front-end stores and directly link to the factory's database, automatically identify the customer's size, layout, and automatic formatting and go directly to the production system, and the entire process Full transparent, customers can view the whole process of real-time custom products. "Deng Xiaoliang said that from the time the order to get the finished product commitment of seven days also allows companies to accurately measure the time required for each step, which part of the overtime, which part of the repair , The system will alarm, and consumers can monitor the whole process. In fact, customization has been called a men's business transformation in one direction, there are more and more companies launched a custom service, is bound to lead to new competition. So China product customization core competitiveness where? Deng Xiao-liang said that based on long-term cooperation with foreign big names, the company has "three libraries and one service" - style library, professional design team can quickly switch according to British style, European and American style, Italian style and other different styles; fabric library, Domestic and international quality custom fabric enterprises; semi-finished products library, can be modified on the basis of components to provide rapid customization; service, not only to do product processing, but also to provide customers with technical training, service training, with display, marketing programs A full range of guidance and services. "To customize products is the center, to extend the front - the brand culture and artisan spirit, but also extend the back-end service, to allow customers to feel good value for money." Deng Xiaoliang said that the custom must have a long-term vision. It is with such feelings, the current two or three years, Huapin has served more than 200 custom stores, launched in June of this year DATAILOR also has joined the partners. OSPACE - to create a full range of European life 咦? OSPACE European life, men's exhibition area how "mixed" into a daily care brand, many viewers can not help but ask questions, but if you come to understand their business model, it will shout, wow, the original cross-border also Can play like this. OSPACE European life is actually a business model, is the experience of people with the price of the European cosmetic products experience Museum, direct and joined the country, is currently trying to import products into the clothing store mode, and the clothing brand Cross-border cooperation, the effect is very good. "OSPACE European life director Wu Yingjun Europe introduced OSPACE European life under the agent of Italian women's and men's wear, shoes and other brands Di Feng International, in 2006 the introduction of personal care products, in all major Supermarket, cosmetics chain sales. Since 2014, the company has seen the changes in China becoming more youthful, the brand tending to create lifestyle changes, and the success of brands such as South Korea Inspire. The company has integrated the European cosmetics supply chain and introduced more categories to supplement Set up a special division, began to promote this model. "Currently clothing stores are also looking for sticky consumption, grafting our products, you can have fission in the promotion, full purchase, increase the purchase, you can push these products simultaneously.At the same time, consumers buy back in the second store The point of opportunity has also increased. "Wu Yingjun said OSPACE European life has been with the La Chapelle, Roland, dream home and other clothing and home textile brands have begun cross-border cooperation, not only increased the interaction with consumers, but also increased The clothing brand profit margins. "Now that's one of the main directions pushed by our company." Wu Yingjun added that H & M has introduced its own perfume and apparel brands such as ONLY and VEROMODA have begun to make make-up products. This also shows that this is a trend, but cross-border to cosmetics Clothing brands such as the quality of the challenge, and OSPACE Europe's cross-border life can be described as a brand provides a shortcut. "We have different categories, different prices, different styles of products, according to the positioning of the apparel brand and tonal diversity options." But after all, two different areas, how to be organic? Wu Ying-Jun said that for employees to import cosmetics from the apparel really needs a process, so the latter part of the service is particularly important. "We also set up a long-distance training on the strengths and weaknesses of clothing brand staff to do a targeted training so that operators can master the highlights and selling points of the product through our specialized marketing to do for partners to customize the planning activities Etc. Regardless of product support, but also through the service to the brand throughout the follow-up, so that agents, managers, etc. quickly grasp how the two carriers better integration. "Wu Ying-Jun said the future will expand home products, To extend the life style of the European life, integrate books, electronic products, home furnishing and lifestyle-related products. This is only the first step. "We hope that in the country to achieve the largest and most complete cross-border cosmetics and clothing, cross-border has also become our top priority." "Huocheoci Club" Guangdong Cowboys Club - innovation to lead the trend with jeans Wrapped bulb sparkling, doll with denim to create a naive, intelligent and have high ground, but also the warmth of the people, no wonder three days extension, "Huocheng tide agency" Guangdong Cowboys booth always crowded. Guangdong Cowboy Club is the only denim fashion industry chain service platform in Guangdong Province, promoting the cowboy industry chain enterprise resources complement each other. According to its co-founder Joneaa introduction, Guangdong Cowboys Club has more than 200 member companies, the collection of the detached, Pederseal, HellowBoBo, Art Sail, YINCHUANG, BETTERLIN, JoneaaXie seven covering from fabric to brand business, focus Do cowboy supply chain display. "Innovation is fundamental to the denim industry, whether it's fabric or design." Joneaa has a deep understanding of design for many years in denim. The past two years, she used the concept of environmental protection, cooperation with colleges and universities, take full advantage of the cowboy expected to develop a series of cowboy dolls, turning waste into treasure. "At the same time, it is also in line with the idea that the denim brand wants to extend its products and create a cowboy lifestyle." The new denim with conductive fibers displayed at this time is the reason that Artifact Textile Co., As a result, the human body can increase metabolism, radiation protection, anti-static, increasing the cowboy's functionality. The Butter Lin Textile Co., Ltd. launched anti-decolorization of the denim fabric, not only increased color fastness, but also feel very soft, came to the forefront of the world. Yang Xinwei, its general manager, said: "We have been settling for several years and our thinking and development are clear and focused on research and development. Trading has been cash only for years, but it is based on product trust that partners have never left." A show of detached on the first day received a large US orders, which for the person in charge Xie Shaoqin is very surprised. "We have always focused on the beading, embroidery and other craftsmanship combined with the cowboy, and strive to bring a new look to the traditional cowboy, the market affirmed that we are the greatest efforts." In the interview, you can feel Joneaa cowboy has a very Deep feelings, but not just Joneaa, it is this group of people love and pride of the cowboy, it is to promote the continuous development of this industry. Red clothing - a good product to speak for the first time to participate in CHIC's Red clothing, it is a sublimation of the enterprise. "In the past to focus on export, more participation is the international (such as the United States and France) exhibition, the past three years that the domestic market has a very good prospect, hoping to launch their own products and business advantages to expand the huge domestic market, By this platform to allow more customers to recognize and recognize us. "Design director Fu Kewen said. Huge cans of oil drums, random graffiti on the streets, with wall tiles, hemp rope, gears and other details, the atmosphere of the cowboy farm gushing out. Unlike many cowboy companies who want to contrast modern vintage with vintage, Red Sun is a farm that hopes to build a cowboy. "Cowboy originated in the west, in order to inherit this culture, I hope the future Red Sun to create products and red-day brands are also able to remove some traces of industrialization as possible, advocating a natural state." And echoed the cowboy products In speaking about the full range of this clothing company, high-quality processing capacity. Products covering men's and women's wear, children's wear for men and women, with domestic and foreign first and second-tier brands have a good and sustainable cooperation. "Red Sun is a 18-year-old denim clothing manufacturer from weaving to garments to water washing, and the garment industry in Jiangmen, Guangdong Province can be ranked in the top 3." Fu Kewen said, washing water Is the most crucial part of the cowboy production, talent in this area is relatively complete, whether to do development or production, to meet the needs of different businesses. "Hong Ri has the advanced water washing technology, and the earliest water treatment plants co-operated with such big brands as Diesel, Gucci, Armani, Levi's and so on, so they can compete internationally." Fu Kewen said, Fabrics began, can well control the cost, and has a professional cowboy for more than 10 years of design and development team, for a complete suspension production system and ERP management system for enterprises, can act as a rapid response from the brand market chain. "Every business has its own strengths and we are building on the new fashion trends and developing new market new products to create new and superior products to win the recognition of our customers and the market." Fu Kewen said the next red sun will work hard to launch Own brand "Companies only practice their muscles well and others can work their way well." Degré Zéro - New Species Shirt, Ironing with New Retail Mode Troublesome and Time-consuming; Good Shirt, Cheap Shirt LOW; Poor Wear, Fabric Uncomfortable, Not self-cultivation, no type, easy to deform the collar ... This is the understanding of most of the consumer products for shirts, focus on the comfortable microfiber shirt brand Degré Zéro changed that understanding.Its brand leader said that in May 2017 Ruijin Zero Clothing Co., Ltd. launched the brand's purpose is to redefine a shirt, the traditional shirt to solve the three pain points, I hope to bring consumers the shirt experience is comfortable, simple, stylish. "Micro - within reach price Luxury - Luxury Excellent quality. "Is the positioning of the Degré Zéro brand and the consumer's expectation of products under the background of the upgrade of consumption and the rise of new retail.Production of shirt with the best fabric and unique technology Since the date of the user has been recognized and sought after .In addition to the product is unique in the market, the business model also subverts the traditional sales model, according to reports, the brand company is committed to creating a group of online and offline users, a team, a set Inventory, a set of products, a unified price of the "51" new format. Direct + city partners of the cooperation model to open up the whole line online and offline, multi-entry into the store sales model, operating without time and space constraints. A shop all channels, the control of the wind, can only win the future.