"New species" Han Du Yishe brush records can not be separated from the new S2b mode

In 2017, the double XI, Handu Yishe Group's transaction volume reached 516 million yuan, the fourth consecutive time to win the Internet apparel brand champion. In my opinion, this brilliant achievement has an important relationship with the practice of the S2b model of Handu Yishe.

In 2017, the double XI, Handu Yishe Group's transaction volume reached 516 million yuan, the fourth consecutive time to win the Internet apparel brand champion. In my opinion, this brilliant achievement has an important relationship with the practice of the S2b model of Handu Yishe.

In 2017, the trend of deepening the transformation of the Internet industry became more and more obvious. The innovation of new technologies, new businesses, and new empowerment in the commercial field was surging. In the wave of the new era, by focusing on Internet innovation, new business models are constantly changing, allowing the Internet of Everything to renew a new life, making technology and creation beyond ordinary.

In May of this year, Professor Zeng Ming, Chairman of the Academic Committee of the Ali Group and the Education Minister of Lakeside University, put forward the innovative thinking on future business and the concept of S2b new business model at the Tmall Wisdom Supply Chain Open Day Forum, and pointed out that the S2b model is The most advanced business model in the next five years has triggered a lot of thinking about S2b in the industry.

A careful study of the S2b model is a summary of the industry's Internet landing model. Moreover, Zeng Ming proposed that "the real S2b is actually S2b2c".

What is S?

S represents a large supply platform, which will better empower more b and help them better serve their customers. This is an innovative collaborative network that subverts the traditional franchise system.

What is b?

b is a species that grows on the supply platform S. S will guarantee the survival of b and provide back-end support, but it is important for b to make full use of its own flow and fully exert its autonomy, thus forming a new driving force. Smaller b. For the time being, we will call it Big B in those companies that have their own traffic and can be assigned to other b.

In fact, Handu Yishe is a typical big B, and is the most typical representative of the S2b model.

The reason for the interpretation of the S2b model in the case of Handu Yishe is precisely because of the logic of the technology and the innovative spirit of the future, which makes it the “new commercial species” of the latest business model.

Let's borrow some points from Zeng Ming's sharing about S2b and interpret the S2b mode of Handu Yishe.

Zeng Ming mentioned that S2b is the most promising business model in the future, and S2b is proposed to realize the core business model of C2B in the future. To achieve C2B, the basic condition is to have a flexible supply chain with low cost, fast response and high customization.

With the sales characteristics of “single product whole operation system”, Handu Clothes Co., Ltd. has established a flexible supply chain system with “big variety and quick return” as the core driven by big data, through HSCM (Handu Yishe supply chain) System) Determine the fabric accessories, carry out end-to-end order distribution through HSRM (Handu Yishe supplier coordination system), and determine the new rhythm through HOMS (Handu Yishe order processing system), through HWNS (Handu Yishe warehouse) Management system) to determine the return order. Not only is it agile and flexible, it can respond quickly to the market, and it controls product quality and product cost. At the same time, it reduces the risk of high inventory of the company, improves the company's core competitiveness, and has the basic conditions of the S2b model.

In the S2b model, smart business is the most important standard of competition for future business, and the premise of smart business is to form a closed loop of live data.

Since the establishment of Handu Yishe, it has built its own business intelligence system. For more than ten years, it has been continuously investing manpower and resources in the research and development of business intelligence. At present, the full link of business intelligence integration system, order processing system, warehouse management system, logistics management system, planning operation system, supply chain system, supplier coordination system and activity management system independently developed by Handu Yishe has been established. Digital system.

Handu Yishe's full-link digital system integrates "big data acquisition - big data analysis - big data application", and implements real-time guidance on product design style, surface auxiliary material preparation, production, warehousing, marketing, etc. In order to achieve the goal of “quickly discovering market demand and quickly meeting market demand”. The suppliers and manufacturers of Handu Yishe own the intelligent system terminal of Handu Yishe. With a complete set of algorithms, you can check the sales of related products at any time, and use the big data analysis as a guide to accurately match the production capacity and choose the best production. Program.

The company's operations are driven by digital business intelligence to achieve efficient and coordinated operation. Digital business intelligence is the killer that Handu's clothing is different from traditional clothing brands and the competitiveness of other brands.

Third, empowerment is the core of S2b's new business model.

Regarding the empowerment, Zeng Ming has a more detailed explanation. In addition to providing SaaS-based tool services, higher levels of empowerment, including centralized procurement of resources, common quality assurance, service integration, and data intelligence are also more important.

1 Han Du Yi She Big B has fully provided these five empowerments to the internal self-incubation of small b.

Handu Yishe's men's clothing brand AMH, children's wear brand Minnie Haru, middle-aged brand Di Kuina, Oriental style brand Su Shi, large size women's brand Fan Quien, European and American style women's brand Niban Shi. These subsidiaries, small b and Handu Yishe B, are wholly-owned or joint-venture relations, and have always received the data intelligence, service integration, common quality assurance, and centralized procurement of resources provided by Handu Yishe B. All five foundations, such as SaaS tools, and high-level empowerment support.

2 For the external cooperative brand's small b, Handu Yishe B has achieved the empowerment of service integration and data intelligence level.

Handu Yishe's Zhihui Blue Ocean Internet Brand Incubation Base is China's first enabling and ecological incubator, with Internet thinking, facing the country and the world, to achieve brand incubation. Zhihui Blue Sea has established an incubation ecosystem covering capital, finance, training, roadshows, consulting, etc. by introducing the operating capacity and system capabilities of Handu Clothes, and has provided a full-service incubator service for more than 100 brands.

Not only that, Handu Yishe also created the "cloud hatching + on-site incubation" model, Handu Powerhouse's Handu Power is currently CHUU, 23 District, ROSEBULLET, LOAKE, EKOBABY, Tambor, Shun Gen, etc. More than 80 brands offer “cross-space” incubation services.

These small bs rely on the great advantages of service integration and business intelligence provided by Handu Yishe B to complete sales on the S platform. Handu Yishe B uses its resource advantages, talent advantages and investment advantages to provide empowerment and decision support for other small b.

Since then, it has been clearly seen that Handu Yishe, as one of the supply chains of the collaborative network, has formed its own circle, with the help of Ali, Jingdong and other S platforms, empowering more small b. The operation of the entire collaborative network is precisely the need to bring more and more B-like traffic like Handu Yishe.

It can be said that Handu's S2b model accurately explores the potential needs of consumers through interaction, and outputs its many years of practical experience and technology through the system, helping traditional enterprises to transform under the Internet economy.

At present, the S2b mode can only see the fire of the stars in the industry. In the next few years, the battle of S2b will become more and more fierce. The first to seize the advantage is the enterprise with the full chain digital supply chain platform, which will lay the foundation of the S2b pyramid. Based on the industry-recognized “new commercial species”, Handu Clothes House is the top of the S2b business model with business intelligence systems and supply chains, providing a strategic direction for other Internet companies.

Editor in charge: Wang Zhen