Shanghai Fashion Week: Motoguo men's clothing can also have a sense of youth

Motoguo's Spring/Summer 2018 fashion show theme is "For Kinder" ("Give Kids"). The setting is dominated by pink, with pink flowers, cakes and sofa drawings. Men and women models walked out in colorful plaid shirts and sweaters. Some of them only wore jumpsuits and looked like both babies and SM erotic.

The Motoguo brand is somewhat "too cute." The first time I saw it, most people’s reactions were probably “How can men’s clothing have a girlish feeling? How can men wear clothes embroidered with lace, love, pearls and flowers?” and then suddenly realize that this The gender stereotype implied by the first reaction.

Motoguo's Spring/Summer 2018 fashion show theme is "For Kinder" ("Give Kids"). The setting is dominated by pink, with pink flowers, cakes and sofa drawings. Men and women models walked out in colorful plaid shirts and sweaters. Some of them only wore jumpsuits and looked like both babies and SM erotic.

Closer look, each set has some eye-catching places, such as a set of knitted tops printed on the chest with "there is only a mother in the world", but the head is a man who is angry and shouting. A set of shirts that look like a good-looking button with silver-colored roses. The models were gloomy, and the lipstick at the corners of the mouth was faint, but the background, lighting and soundtrack created a warm and nostalgic atmosphere.

The background has changed a total of three times. The first is a wedding photo of a couple in the 80s, followed by a cross section of the grapefruit that refers to the female vagina, and finally a baby lying in bed. Along with the changes in the three-language pop music of the 1980s, the movement of the set seems to want to express the time reversal and return to a state still full of love and childlikeness. The piano piece "Alice for Alice" was used to finish the game.

Moto Guo told Curios Daily that what he wanted to create was a "distorted atmosphere." One possible interpretation is that although the theme is to express love and warmth, one cannot truly return to the truth. Some unhappiness and prejudice in reality is like a cloud floating on a childlike heart. Resisting them may be a way for adults to pursue love and warmth.

The choice of fabrics and prints also darkens the theme. Fabrics are sourced from Hong Kong. “Some old fabrics that have been stacked for a long time in the stock market, because the manufacturers feel too rustic, do not meet the current trend. But we feel that it is very good, and it is as comfortable as the fabric used when sleeping.” "Mary eats a little lamb" is printed on the top, which is actually a variant of the nursery rhyme "Mary has a little lamb". And the man who shouted under "There is only a good mother in the world" is saying why Dad didn't get attention.

Moto Guo 2018 SS

Motoguo was founded in 2015 by Malaysian Chinese designers Moto Guo and Kinder. They are also a gay couple. Among them, Malaysian Chinese designer Moto Guo switched from music creation to fashion design in 2011 and entered the Raffles College of Higher Education in Malaysia. In 2016, he became the first Malaysian designer to be included in the semifinals of the LVMH Design Awards.

Although the design concept is bold, Moto Guo also showed strong commercial awareness in the interview. In an interview with the Gude Art Commune, he once said: "Self-actualization is very important. You must know enough about what you are suitable for. I honestly say that even my own actualization is still very incomplete. I am still working hard and discussing. I want to know the thousands of brands that I want to make right away. I want to know that the rapid rise of fashion will kill young independent designers, and it is just one of the obstacles that can kill you. There are still many things that can trip you. Funds, brand image management, marketing, etc. are all areas that you should consider."

Moto Guo, Kinder and their assistant Shir are also currently annoyed with funding restrictions. In addition, due to the small domestic market in Malaysia, they regard international expansion as an important direction of brand development. They are still accumulating contacts and applying to participate in national fashion weeks or showrooms, seeking brand awareness and expansion of sales channels. After the end of Shanghai Fashion Week, their schedule is to go on the catwalk at the upcoming Tokyo Fashion Week.

“The short-term planning is to expand the relationship with buyers, and hope to be stable and secure the guest group to further stabilize the production line. Funding is always a problem, and now we are working hard to make presentations and pitching to relevant institutions in some countries. I hope that our business model and guidelines will be recognized to receive financial support for the next few years in order to expand contacts and personnel," Moto Guo said in an interview mentioned above.

Currently, in addition to Kuala Lumpur's local store Cuevolution, Moto Guo is available at Dongliang Shanghai and Beijing stores, as well as Please Do Not Enter in Los Angeles and The Feathered in Mexico City.

Editor in charge: Wang Zhen