Avon recruits and recruits horses to create direct "iron triangle"

Following the acquisition of the first direct sales license granted by the Ministry of Commerce in late February this year, Avon (China) Co., Ltd. officially announced yesterday that it is launching consumer consultation services nationwide. This is the first time since Avon (China) Co., Ltd. formally approved Avon (China) Co., Ltd. to conduct direct selling trials in Beijing, Tianjin and Guangdong Province in April 2005.

It is reported that this time, the consumer consultation service named “Beautiful and wonderful life, starting from Avon” will continue from this week until June of this year, and will be launched nationwide through advertising, road shows and Other series of events. Mr. Gao Shoukang, president of Avon (China) Co., Ltd., said that this event is an important part of Avon's new operating model. He will provide professional advice and opportunities for those who wish to engage in professional direct selling, and provide Avon to more Chinese women. products and services.

After the transformation in 1998, Avon currently has more than 6,000 authorized product stores in China. Gao Shoukang said that in the future, stores will continue to play an irreplaceable role in the development of Avon (China). In the Avon model where the store is the development axis, the Avon store will be upgraded. The new fourth-generation image store is not only reflected in the form, function, product display, but also in the increased functional area and the newly introduced Charging beauty items. In the future, the store will continue to provide retail services and will also provide convenient services for Avon sales personnel as a service outlet. The direct sellers will directly communicate with the consumers as Avon’s sales representatives and build an “Iron Triangle” partnership with Avon, distributors and direct sellers.

In this regard, Yang Qian, deputy chairman of the Board of Directors of the China Association for Business Economics and the Professional Committee on Distribution Models, stated that Avon’s business model eliminated team rewards, relied on store systems, and strengthened logistics and other service systems. The new direct sales model created by Avon is from the traditional two-point and one-line relationship between “company-director” in the traditional direct sales model, to the development of tripartite triangular partnership.

There are also industry insiders who point out that how to make full use of shops to form a company, stores, and direct sellers in economic interests to interact effectively, I am afraid that Avon is also a challenge.

For Avon's inclusion of value-added services such as tolling and cosmetics into the store operating system, Yang Qian said that this is a new profit point for Avon. Avon's use of the power of international brands to enter the beauty service sector may cause an impact on the beauty service industry.

Herbalife Opens Top Five Direct Selling Giants in Guangzhou

The world’s third largest direct selling company, Herbalife’s Guangzhou Image Store, officially opened last week. This is the 18th store opened by Herbalife in the country and is also the first direct-operated store in the central city. This move also means that the world’s top five direct selling giants Amway, Avon, Ruxin, Mary Kay and Herbalife have gathered in Guangzhou.

Qian Bangji, president of Herbalife China, said that the Guangzhou store is the 18th direct-operated store opened by Herbalife in 7 provinces across the country. The 19th store is located in Shenzhen and is now in trial operation. He said that the goal of Herbalife this year is to open 42 directly-operated stores in 21 provinces across the country, and to basically complete its layout in China by the end of this year.