CAMKIDS youth outdoor sports equipment brand introduction

CAMKIDS is the first to enter the Chinese youth outdoor sports market

CAMKIDS (垦牧) was founded in 2009, focusing on creating outdoor fashion products with a combination of fashion and function for young people. It advocates a healthy and happy outdoor lifestyle with the brand concept of “Playing with children to enjoy the outdoors” and is committed to building China. Parent-child outdoor integrated service provider.

Brand articles

Brand positioning: professional youth outdoor sports brand

Brand Proposition: Play Outdoors Enjoy Outdoors

Brand personality: childlike, fun, innovative, parent-child

Brand Culture: Advocating a healthy and happy outdoor lifestyle

Brand mission: to protect children's safety

Brand vision: to become a parent-child outdoor comprehensive service provider

Market Positioning: Focusing on China's first- and second-tier cities, radiating third-tier and surrounding markets

Product positioning: fashion outdoor shoes, fashion sports shoes, outdoor accessories

Honor

●Top ten brands of Chinese children's shoes

●2011 China's top 15 children's shoes brand

●The 7th and 9th Asian Top 500 Brands

●100 Chinese brands

● Consumers are satisfied with the top ten (industry) brands

● For the third consecutive year (2011-2013), it won the first sales of youth outdoor sports products.

●In 2015, it was rated as "Star of China's Footwear Industry"

● In the same year, it was awarded the title of “National Quality and Credit Benchmarking Typical Enterprise”

●2016 top ten brands of sports shoes

CAMKIDS joins international first-line IP to create strong marketing

Cross-border American Marvel MARVEL China Fans

CAMKIDS crosses the United States Marvel giant MARVEL, authorized by the hero image, including products, image promotion and so on.

Connect Real Madrid to write a new legend

CAMKIDS strengthens the cooperation with Real Madrid, deepens the depth and dimension of the brand sports products, and combines the exploration spirit of the CAMKIDS brand with the spirit of Real Madrid and the spirit of Real Madrid to create a new chapter for Chinese youth outdoor sports;

Ingenious masterpieces spend huge sums of money on CCTV children

The first TVC "Courage" is a strong landing on CCTV Children's Channel, full-scale, high-frequency, multi-time rolling, covering all-day prime time, to seize the high ground of youth outdoor industry media.

“Bringing the kids out” the most influential brand event in the industry

In 2013, the national event of “Bringing Children Out” was successfully held for 5 seasons. “Bringing Children Out” is a national large-scale public welfare parent-child outdoor activity independently planned by CAMKIDS. The annual event attracts tens of thousands of families to participate and has become a brand. A bridge of communication with consumers.

In 2017, we will integrate the words of the event and cooperate with the domestic children's walking education professional “family cat” to build a Chinese parent-child outdoor service provider.

" Warm Winter Action" word-of-mouth marketing to establish an image

In 2012, we launched the “Warm Winter Action” with the sale of love activities. We have gone through the 5 seasons every year from November to December. CAMKIDS will carry out large-scale material donation promotion activities in all major regions of the country, bringing the collected clothing and books to the impoverished mountainous areas. The children are greatly concerned about the development of caring people, society and industry.

Professional exhibition promotion

In 2014, it debuted at the 10th Asian Sports Users and Fashion Show of ISPO BEIJING2014. Participated in the 16th China (Jinjiang) International Footwear Expo. Debut at the Asia Outdoor Trade Show Nanjing 2014 Asia Outdoor Show.

In 2015, it again appeared at the 11th Asian Sports Users and Fashion Show of ISPO BEIJING2015. Landed in the 17th China (Jinjiang) International Footwear Expo. Participate in the Shanghai ISPO and sponsor the National Youth Dryland Ice Hockey Championship.

The third stunning show in 2016 was at the 12th Asian Sports Goods and Fashion Show at ISPO BEIJING2016.

High-end product technology

CAMKIDS always adheres to the integration of health and technology, and pays attention to protecting children's outdoor travel safety and providing comprehensive protection.

Rich product structure, fully catering to consumer demand

Clothing, outdoor

Based on professional and practical, we will add more points to the trend of fashion to create a young and trendy outdoor clothing for technology and fashion.

Clothing and sports

High-quality fabrics, combined with multi-technology, enhance flexibility and meet the sports needs of young people.

Shoes, outdoor

Taking the outdoor sports demand of 4-16 year olds as the starting point, we will integrate cutting-edge technology to create professional youth outdoor sports shoes.

Shoes, sports

Outstanding functionality, combined with stylish craftsmanship, to create exclusive fashion sports items for teenagers.

Marvel series

With the heroic image of Marvel as the design element, it is matched with the fashion version and the personality trend, which is deeply loved by consumers.

Accessories Series

In conjunction with the theme of shoes and apparel, we will develop functional and fashionable accessories to meet the consumer needs of the audience.

New 4.0 terminal image optimization upgrade

29 provinces (cities, districts)

Large shopping malls and central business districts in 200 large and medium-sized cities

1000+ sales outlets

Third and fourth-tier cities continue to advance

Shanxi Merchants Join Hotline / 18135115953.

More CAMKIDS is wonderful, so stay tuned for the world of clothing and shoes.