Blonde pull ratio first adopts Lectra Fashion PLM4.0

Lectra Fashion PLM 4.0 helps blonde rabbi to create maternal and child apparel products to develop and produce digital supply chain

August 16, 2017, China - Lectra, the global leader in integrated technology solutions for industries using soft materials (textiles, leather, industrial fabrics and composites), announced its first landing in China The A-share market maternal and child products company - Blonde Rabbi (stock code 002762), has taken the lead in adopting Lectra's new fashion PLM 4.0 product lifecycle management solution to create a fast, interconnected and collaborative digital supply chain, enabling the company's design and development level Going up to a new level.

Along with the rise of China's economy, new generation parents pay more attention to product design, quality and personalization when purchasing maternal and child products. In order to meet the rapidly changing market demand, after comparing all the PLM solutions in the market, Blonde Rabbi decided to introduce Lectra Fashion PLM 4.0 to further improve the end-to-end digital process from design, product development to production, and enhance cross-platform, Collaborative work across departments to improve product development and quality, and create a more agile business model.

This year's new release of Lectra Fashion PLM4.0 fully fulfills its commitment to customers: to provide customers with the best technology, so that they can make strides into the industry 4.0 era. This modular PLM solution has the broadest range of functions on the market, from the planning to design, product development to production of the intelligent nerve center of the digital supply chain, ensuring consistent error-free data between processes, technology and people. Streaming and enabling companies to adapt agilely to different business models and quickly keep up with the latest trends.

Lin Ruowen, general manager of Blonde Rabbi, said: "As one of the earliest companies engaged in the design, development, production and sales of infant and child apparel design, Blonde Rabbi needs to complement and closely match the industry-leading companies in the process of rapid development. Collaboration. Lectra has the only management platform on the market that integrates CAD and design management into PLM systems, which will help us manage the process from design, product development to production, establish a digital supply chain, and enhance the core competitiveness of the company. ”

“Industry 4.0 will not only revolutionize the way manufacturers do business, it will also change the way brands and retailers operate. Lectra’s goal is to provide customers with the technology and support they need to succeed in this new digital market” Lectra Andreas A. Kim, President of Greater China, said, “Like Fashion PLM 4.0 is the only PLM solution for the fashion apparel industry on the market, covering the entire value chain. Lectra hopes to rely on more than 40 years of experience in the international fashion and apparel industry to help Blonde Pull Achieving operational excellence over brands and achieving success in the digital age."

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