Seven wolves smashed the flag to fight Milan, and the wolf totems set off again!

“This show broke the European stereotype of Chinese elements, and made the fashion industry feel the diversity of Chinese culture and the multi-faceted nature of Chinese fashion.” The famous fashion website VANITYMAN wrote after the Spring/Summer 2016 Wolf Totem Milan show.

As the birthplace of the Renaissance, Milan has always been famous for its inclusive and all-encompassing city style. Milan Fashion Week, one of the four major international fashion weeks, is also recognized as the “wind vane” of the fashion industry. It has always been the stage for the world's top brands to show their charm. In 2015, the new wave of wolf totem (Wolf Totem) was officially invited by Milan Fashion Week to complete the first show of Milan Fashion Week. Designers, stars, models, fashion people and media from all over the world gathered together to witness. This visual feast. In 2016, the Wolf Totem once again landed in Milan Fashion Week, and the mysterious oriental culture once again surprised Europe.

Behind the scenes of Wolf Totem, it is the seven wolves group of China's leading men's clothing company. Through two consecutive years of the Milan Fashion Week show, Wolf Totem successfully evolved the national totem culture into a trend-setting element of the international level, becoming a creator of new ideas and characteristics on the top stage of the fashion trend. The Seven Wolves Group also used this to expand its fashion map to a whole new level.

From left to right: Ms. Tian Puzhen, Mr. Shao Zhong, Chairman of the Seven Wolves Zhou Shaoxiong, Creative Director of Wolf Totem Colin

[Wolf Totem Shines in Milan]

In the 2015 and 2016 Milan show, Wolf Totem has launched the THAI and the Wolf (YI) series. Creative Director Colin skillfully applied many ethnic totem elements such as colorful peacocks, black tigers, flowers, phoenixes, and brocades to the design of the wolf head. While retaining the national characteristics, he also boldly adopted unique silk and see-through fabrics, using weaving, Gorgeous crafts such as beading open the traditional and modern fashion collision. These complicated designs have inspired the creative inspiration of the designers, and they have also received enthusiastic response from the fashion circle.

Wolf Totem creative director Colin is creating

Colin Totem creative director Colin believes: "The future of Wolf Totem is to make the traditional cultural totem and modern design collide, bringing the design of national elements to the world."

[Chinese and foreign media received rave reviews]

The two big shows not only have the celebrity's live presence, but also attracted many international fashion bloggers and influx of people to watch, including Gian Maria Sainato, Roberto De Rosa, Paolo Rodà, etc. with millions of fans. Webcasts were launched on the spot, and keywords such as Septwolves frequently appeared on the famous social networking site Instagram.

Well-known fashion bloggers gathered to watch the show

In addition, "GQ", "Vogue", "Vanity Fair" and other top Italian fashion magazines and major domestic fashion media have published reports of the Wolf Totem show.

VOGUE Magazine's special report on the 2016 Wolf Totem Show

Among them, the well-known Italian media PAMBIANCO NEWS, with the theme of “Seven wolves conquering Italy with Chinese fashion”, deciphered the fashion charm of the wolf totem, the mysterious oriental wolf. The Italian fashion magazine "FASHION" has named Wolf Totem as one of the six major trends in spring and summer 2016. The wolf culture, which has both oriental mystery and modern flavor, has officially begun to sweep the world!

GQ Magazine's special report on the 2016 Wolf Totem Show

[From the T station to the world]

After the big show in Milan, Wolf Totem is sought after by buyers, and will enter the European market in this autumn and winter as well as fashion buyers in Asia Pacific such as Dubai, Tokyo, Seoul, Hong Kong and Taipei. Among the more than 30 buyers, there are EXCELISOR, the most fashionable fashion brand in Milan, and La Rinascente, the largest chain store in Italy. EXCELISOR has a store area of ​​approximately 3,000 square meters and has products from international brands such as VALENTINO, VERSACE, LANVIN and GUCCI. La Rinascente is located next to the Doumo Church in Milan and next to the Roman River Plaza. It is the best choice for luxury brands and boutique designs. Good place. At the same time, Wolf Totem will return to the source of inspiration in 2017. In the first year of this year, it will open stores in first- and second-tier cities in China, sharing the totem fashion with Chinese consumers who are adventurous and unique.

La Rinascente, Italy's largest chain store

In Milan's 2018 Spring/Summer Fashion Week in June this year, Wolf Totem will launch a new design that will not only continue the previous national aesthetic elements, but also incorporate trend symbols such as electronic music. The big show will be staged at the Tetro Vetra, the big-name show in downtown Milan. Like the previous two big shows, new stars will be invited to the scene to help out. This modern and functional building has witnessed the big show of many internationally renowned brands. This time, it will also welcome a blockbuster wolf. totem.

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