In 2015, Tmall International transaction rose 179% in the same year

A few days ago, Tmall International and China Business Data Center (CBNData) released the 2015 China Cross-border Import Consumption Report. According to the report, by the end of 2015, Tmall International had introduced 5,400 overseas countries in 53 countries and regions. The brand, of which, over 80% of overseas brands entered the Chinese market for the first time.

According to the 2015 China Cross-border Import Consumption Report, the world-famous department store brands and duty-free shop groups including Macy's, House of Fraser, Laox, Silla and King power are represented globally by Sainsbury, Woolworths, and Metro. Well-known supermarkets, Japan Kao, American curiosity, French Danone Group, Japan Shiseido Group, Korea Amore Group and other global mother and baby beauty giants, United States Pfizer's Wyeth, Australia Blackmores, Germany and other two world's top 30 health care brands, All have been settled in Tmall.

As of the end of 2015, Tmall International opened a total of 13 pavilions including the American Pavilion, British Pavilion, Dutch Pavilion, Japan Pavilion, Korea Pavilion, and Australian Pavilion, focusing on the introduction of local specialty industries such as fruits, fresh produce and milk.

From the report, it was learned that more than 95 million consumers visited Tmall International on the day of the Tmall Double 11 Carnival, and 30 million of them purchased international brands.

It is reported that with Tmall International, over 90% of overseas brands have had close contact with China's vast rural market for the first time. In 2015, in terms of cross-border import consumption generated by Tmall International, consumers in Xinjiang, in addition to fans in first-tier cities such as Beijing Guangshenhang, had imported goods in Xinjiang in comparison with Jiangsu, Zhejiang and Shanghai, and Ningxia, Shaanxi, Henan, Sichuan, and Gansu became The fastest growing provinces in the central and western regions.

China's rural areas and urban areas have shown surprisingly consistent preferences in the category of imported consumer goods. Some young couples in third- and fourth-tier cities are even more explosive than those in first-tier cities in the consumption of imported milk powder.

In addition, it is understood that the Alibaba Group’s financial report that was just released also mentioned data on cross-border e-commerce business. Its financial report pointed out that Tmall International's annual turnover in 2015 increased by 179% compared with the same period of last year.

It is reported that Tmall International officially launched in February 2014. It officially entered Ningbo Free Trade Zone in April 2014, launched the “Negative List” policy in March 2013, and launched its first national pavilion, the Korea Pavilion, in May 2015. 6 After the “Global Village” model was launched on a monthly basis, 11 national pavilions were successively opened. In July 2015, the duty-free shops of various countries were introduced. In January 2016, the Tmall Cross-Border O2O Experience Center was formally opened.