马米图 Marketing Director Gu Machang: Going to be an environmentally friendly business like a craftsman

HC Coatings News: On July 8-11, 2016, the 18th China (Guangzhou) International Building Decoration Expo (referred to as the Jianbo Fair) was held at the Guangzhou China Import and Export Fair and the Poly World Trade Expo. On the first day of the crowd, the dealers and the audience came to visit. The reporters gathered at the scene to collect the latest developments, latest products and hottest technologies of the Guangzhou Construction Expo. How do big-name companies view the trend of the building materials industry? Follow the reporters, let us listen to the voices of the big brands of building materials.

(Interviewer: 马米图 Marketing Director Gu Machang)

[Reporter]: I saw that the scene was very hot today. How is the glutinous rice paint connected with glutinous rice? This is a product. Can you introduce it?

[Gu Machang]: How can glutinous rice be connected with paint? In fact, this is not a kind of imagination. This is the wisdom of ancient Chinese tradition. It should be said that there are historical records. Before 1500-2000 years ago, ancient Chinese artisans There is no cement when building, and high-end buildings like the Great Wall need to use glutinous rice mortar with lime and sand as glutinous rice mortar for cutting walls. The walls of the Great Wall and the Forbidden City are made of these materials. They are also using such materials on the city walls.

The glutinous rice map truly inherits the wisdom of the ancient Chinese. We have been studying with the Chinese Academy of Sciences for eight years. It turned out to be just a kind of adhesive, but to spread to the wall, we need to solve the technical problems of the wall. Finally, we put the real glutinous rice coating. do it. Both of our bosses believe in Buddhism. They always hope that there is a healthy and environmentally friendly product to make their families healthier. Based on this concept, they are connected with the wisdom of ancient China and eventually produce the current glutinous rice map.

[Reporter]: 糯米图 has always been the first concept of environmental protection and health of products. Can you tell us about how the products of glutinous rice diagrams implement the concept of environmental health?

[Gu Machang]: From the production of ingredients to the production process, to the construction process, we basically do not add any chemicals, even our color paste is imported from Germany, plant color paste, without traditional chemical paint toner, these Toner is a chemical plant color paste, which is not too environmentally friendly. We did not add any chemicals during the entire production process, and we really implemented the concept of environmental protection in our products.

(Glutinous rice glutinous rice plant coating product raw materials)

[Reporter]: The reason why the glutinous rice brand can stand out in a short period of time is also inseparable from the unique management of the brand. In the Internet age, traditional brands can make the Internet thinking to the utmost. In this respect, the glutinous rice figure is How to do it?

[Gu Machang]: In fact, in fact, our brand officially launched to the market after the Spring Festival, after the product improvement, we made some online promotion. After the Spring Festival, we really brought the products to the market, including the Pazhou Family Fair. We also became the company with the most orders in the Expo.

On the other hand, we also promoted through the Internet, and we also went to the exhibition. We want to participate in the Expo. We are participating for the first time. In addition, some salesmen go out and look for dealers. We are now Foshan. Shenzhen, Fuzhou, Hangzhou, Suzhou, and Nanjing all have dealers scheduled to operate.

(糯米图建博会现场)

[Reporter]: Our glutinous rice figure is such an environmentally friendly product. Is there any activity that allows consumers to intuitively experience that our products are environmentally friendly?

[Gu Machang]: We have not shown this at the scene. Our raw material is glutinous rice, which has been learned in high school chemistry. The glutinous rice is starch. The iodine is blue in the starch. We can test our materials and it will turn blue. This is the most intuitive display.

Even we can make this kind of promise. You are a product that consumers buy glutinous rice. If you feel that you have doubts, you can take our products for testing. If it is different from our test report, we promise to return, we want to let the consumption People are assured of our products.

(糯米图Qualification Certificate)

[Reporter]: I believe that consumers are also very confident about the glutinous rice map. Zero addition is the development direction of the coating industry now. How do you think about the future development of the coating industry?

[Gu Machang]: In terms of the coatings industry, the future is still developing from the direction of environmental protection. This is a national policy. The top 20 economic developments are developed at the expense of the environment and at the expense of environmental protection, but this policy is China's future environmental and economic development is unsustainable, and good economic development is not good for the environment to the people's health.

From the consumer's point of view, I live in a house with formaldehyde, and consumers know that I have to return to the original ecologically healthy, truly environmentally friendly environment. Environmentally friendly products are what I really need. Nowadays people tend to pursue the original ecological things, so I think the future development direction is still starting from health and environmental protection, but this is not shouting out, and we really go from the product.

(糯米图Product primer)

[Reporter]: The products of glutinous rice figurines have always adhered to the principle of not adding a trace of harmful chemicals. This is also the point that the brand is most reassuring to consumers. How do you think this kind of healthy and environmentally friendly concept can make consumers agree and let more consumption? Concerned about our glutinous rice map?

[Gu Machang]: In fact, the concept of health does not need us to inculcate, because consumers have their own needs, either real needs or hidden needs, we need to cater to their pursuit of health needs. .

(糯米图产品织物)

Let consumers know about our brand, this requires propaganda methods, including direct terminal to community promotion, or use media promotion, or through the channel of recommendation, etc., we will gradually promote in various aspects. However, there is a process for a new brand and a new product to truly fully recognize the consumer. The future is bright, but the road is tortuous.

Editor in charge: Zhang Shufen