Due to the low barriers to entry and the small number of small and medium-sized enterprises in China, the wooden door industry has always been inferior in overall quality. In the domestic market, there is still insufficient competitiveness. Therefore, in the international market, we still have no enterprises that can compete with those big names. At present, with the regulation of national policies, it is even worse for the already precarious wooden door enterprises. According to market research, in recent years, raw materials have continued to rise in price, workers' wages have risen more than CPI, foreign companies' oppression and market competition have intensified, and small and medium-sized wooden door companies that have lost their cost advantages have complained.
The "artisan spirit" and "supply-side reform" have become hot topics in March, and the wooden door enterprises that are in the downturn of real estate have been affected by these changes. Under the circumstance of China's rapid economic development, the wooden door enterprises have sprung up, and hundreds of schools have contend. Of course, there are market opportunities, but it also brings more competition in the industry. The pressure on large, medium and small wooden door enterprises is also increasing, and the contradictions are becoming more and more fierce. How to ensure their own development and profitability has become the most serious problem.
In terms of industry policies, the government does not have more control. What kind of enterprises can you do if you can do anything? Micro-enterprises can not register, nor can they collect taxes and fees, and then go through relevant procedures after they have reached a certain scale. Although this has reduced the development resistance of small and medium-sized enterprises, it also left a hidden danger for future market integration.
The wooden door industry has a low threshold for the transition from “profiteering†to “micro-profitâ€, and the investment requirements are not high. The family workshop-style enterprises are everywhere, and the hardware production lines are everywhere. The excessive expansion of the market has triggered disorderly competition among brands. In order to seize market share, companies have pressed each other's prices, and small profits and quick turnover has become the only means. According to industry insiders, vicious competition has caused the sales profit margin of enterprises to be continuously compressed. Wood door enterprises and dealers have actually entered the era of low profit.
For some brands, it is on the cusp of reform, how to properly control the reform and reform time become an important part of the successful transformation of enterprises. In order to occupy more market share, wooden door enterprises must pay attention to their own brand building, so that the competition is more benign development.
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