The just-concluded China International Jewellery Show 2015 has long been praised by the insiders as the weather vane and barometer of the jewellery industry. The exhibition has shown double-digit growth from the scale of exhibitions, the exhibition area and the number of international pavilions. Despite this, due to the influence of the domestic and international economic environment in the jewellery and jade industry in the past two years, the market is not prosperous, and the passenger flow and transaction volume are significantly lower than in previous years. From the exhibition, this year and the future of the jewelry and jade industry can be seen, in the jewelry and jade market, the brand concept is gradually blurred, buyers' demand for jewelry and jade is more customized and personalized development; the number of organic gem exhibitors It has gradually surpassed the traditional jade exhibitors and has become a hot item in the jewelry market; consumers are more refined in the choice of jewelry and jade. Traditional jade share shrinks China International Jewellery Show is the most effective platform for displaying brand image and comprehensive strength of the company, attracting many domestic and foreign jewelry companies to participate. The exhibition brought together international exhibitors from 23 countries and regions. The total number of exhibitors from overseas exhibitors reached 510, and the number of exhibitors reached 350. During the visit, Beijing Business Daily reporter found that the sales of traditional jade such as Hetian jade and jadeite were far less than those of amber, beeswax and colored gemstones. Organic gemstones occupied half of the fair. Consumer preferences have also changed from traditional gemstones such as Hetian jade and jade to organic gemstones and colored gemstones. As one of the exhibitors, Panjiayuan has joined hands with the market merchants to bring a lot of good goods to the general public. According to reports, the Panjiayuan merchants participating in the exhibition mainly focus on amber and beeswax products, supplemented by lapis lazuli and various colored stones, and the traditional jadeite only accounts for a small part. These colorful treasures and organic gemstone booths are surrounded by a large number of consumers, and even some citizens have come to buy these new gemstones. One consumer said, "I have specifically looked at amber. The price of amber this year can be said to be steady and rising. I buy amber mainly for wearing. According to the collection value, these organic stones are not as good as the traditional Hetian. The value of jade and jade collection is high." Shi Junchao, general manager of Panjiayuan Flea Market and national jewellery appraisal, said: "This exhibition is an international jewellery fair. There are many exhibitors from abroad, so the main keynote of this exhibition is organic gems and colored gems. On the other hand, since amber and beeswax have gradually been recognized in recent years, domestic consumers have become more aware of colored gemstones, so colored gemstones have also begun to be recognized by the market. These reasons have led to the occupation of organic gemstones and colored gemstones. Half the sky." Organic gemstones are difficult to take up Although in this jewellery exhibition, the traditional jade booth is far less than the booths of organic gems and colored gems, but many of these jade and jade booths have stopped to ask. Shi Junchao said that products such as jade and jade are not only scarce in raw materials, but also have high processing costs, so their market prices remain high. The collection of fine jade and jadeite is extremely valuable, so value-added and value-added have become a major selling point of traditional jade. In addition to business outdoor, pawnshops also brought a lot of beeswax, diamonds and jade ornaments to the public. Li Yang, the sales director of Baoruitong Pawnshop, said, “In order to cater to the public's preference, this exhibition has brought a lot of jade, diamonds and amber and beeswax jewelry. The organic gems such as amber and beeswax are mainly worn. There are fewer people investing in collections. High-end jewellery, like diamonds, reds, sapphires, etc., has higher value-added and added value. Because its raw materials are relatively scarce and the price is relatively high, it is more suitable for investment collection. The price is also relatively stable." Some consumers have seen the development trend of organic gemstones in recent years, and are ready to shift from the original jade, agate, and Hetian jade investment to investing in organic gemstones and colored gemstones. Here, Shi Junchao said that Chinese traditional jade culture has been circulating for thousands of years. For the domestic market, traditional jade is still the main consumer of people, and the future price of fine jade will only rise or fall. China's jade culture has a long history, and the legends of the ancient and the wall are well-known. There are also "gold (1070.70, -13.40, -1.24%) valuable jade is priceless, and Tibetan gold is not as good as jade." The status of jade in the historical development of China has always been a symbol of wealth and power. Although a large number of emerging jewellery materials have occupied the market so far, the status of jade is still stable. Can the custom concept activate the market? In addition to the attention of various jewels and jade from all over the world, this year's Jewelry Fair also opened a special exhibition hall for the "Independent Jewelry Designers High Jewelry Art Exhibition". It is reported that the designer's joint exhibition is the largest and most influential in the previous jewelry exhibitions, attracting great attention from all walks of life. The number of consumers who come to watch every day is endless, and it has become one of the most popular and most attractive audiences in this jewellery show. In recent years, with the rapid development of China's national economy and the improvement of residents' living standards, the jewelry retail industry has shown a rapid development trend. According to statistics, in 2014, the retail sales of China's jewelry market exceeded 470 billion yuan, although it was about 10% lower than that of 2013, but the huge demand for the jewelry market is still very impressive. At the Jewelry Art Exhibition, the Beijing Business Daily reporter found that the designer's design materials are no longer limited to traditional gold and silver, but the different design materials, diverse design styles and unique designs show the exquisite jewelry. It is also combined with modern high-tech, using 3D modeling to create exquisite jewelry, fully demonstrating the designer's ingenuity and wisdom. When a designer showed his product, he said that traditional gold and silver are no longer pursued by young people. On the contrary, materials such as colored gold, titanium and steel are gradually incorporated into the jewelry. Things conform to the aesthetics and values ​​of young people. Moreover, these design custom products have faded the original brand concept, highlighting the customization of the product and the personalization of the design. For young people, brand is not the key, personality is the new bright spot. The organizers also said that in today's increasingly diversified life, the diversification of design can reflect the spiritual characteristics of this era, better show the personality temperament and life attitude of the wearer, and pursue individualization in people. Today, designer customization will definitely be popular. Plain Fabric,Plain Organza Fabric,Plain Georgette Fabric,Plain Silk Fabric JIANGYIN JINPENG YANR-DYED FABRIC CO LTD , https://www.jinpengfabric.com