Underwear industry is seen as a highly growth industry, survey statistics show that Chinese women in underwear consumption accounts for only about 5% of clothing consumption, while France is 22%, shows the potential of China's underwear market is huge . Every year a large number of new underwear enterprises emerge, of course, there are many companies decline, how to move forward in this sunrise industry, gain a firm foothold, all businesses should be thoughtful questions. Shenzhen Zhuoya beauty lingerie brands continue to spur their own, after six years of development has been very famous in the underwear industry, that how the brand is how to make themselves out of the market, but the more the better?
Precise consumer groups and price positioning positioning
Zhuoya beauty involved in the underwear chain since 2008, just six years the brand achieved excellent results, can not be separated from its precise positioning. Zhuoya beauty coverage of the consumer groups, from 16-year-old girl to 40-year-old middle-aged women, the brand can provide them with suitable underwear products, including bras, underwear, home clothes, warm matching clothing, trim underwear, Lingerie, etc., of which 16-30 years old as the main line, 30-40-year-old deputy line, although covered a wide range, but there are primary and secondary points. The price, Zhuoya beauty is the use of a wide range of positioning methods to fully adapt to China's various types of urban and regional income differences, in line with the concept of public consumption concept strictly enforce the comfort, fashion, value strategy, price of a single product Locked between 5-150 yuan, quality and cheap, with more than 65% of underwear market consumer groups.
All over the country to join the network
Zhuoya beauty located in the service of the new city of intellectual women's large-scale joined underwear business in nearly 200 cities in the country have a unified image, the scale of franchise stores nearly a thousand, but this figure is still constantly refreshing, with a A large number of loyal consumer groups and high-quality franchisee.
Little investment, quick, high success rate of marketing
Brands want to get a good development, relying on individuals or a company is certainly not, Zhuoya Ya people to " brand underwear chain" as the only carrier, a comprehensive coverage of the country's first, second and third markets, commercial Wangqu street shops , Shopping malls, supermarkets, shopping malls, underground commercial city and community can shop, thus avoiding the geographical limitations of non-major cities. In addition, the brand has a complete service system, from the store site selection assessment, design and decoration, distribution of goods, staff training, store sales and a series of nanny-style service, the entire store output mode worry franchisee shop, easy to do boss.
In the future, Zhuoya beauty will always adhere to the principle of "joining Zhuoya beauty and creating a win-win situation together". Together with the general distributors, the brand will be promoted to another new height. More and more people are invited to the big underwear industry Industry elite to join Zhuoya beauty.
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