Lancel Asia's largest concept store grand opening, celebrating the 135th anniversary

On April 24th, 2012, the French luxury leather goods brand Lancel Asia's largest concept store, founded in 1876, was grandly opened in Shanghai. On the day of the event, Ni Ni, a new generation of “Match Girl,” dressed in a white, flowing, chiffon skirt, shouldered Dalí's limited-edition, printed lambskin bag, as a representative of the “British spirit girl” and made a stunning appearance. Ms. Marty Wikstrom, Global CEO of Richemont Fashion Accessories, Mr. Leonello Borghi, Artistic Director of Lancel Brand, Mr. Zhang Jie, Director of the Commercial Committee of Huangpu District, Mr. M. Emmanuel LENAIN, French Consul General in Shanghai, and Mr. Yang Chuanhua, Chairman of Yimin Group, jointly cut the ribbon for the opening of the new store. The location of the new store is known for its elegant romance. Huaihai Road Commercial Street, famous for its quality, is Lancel Asia’s largest concept store. It gathers all the styles of the Lancel family and creates an elegant and luxurious shopping experience for customers. The French style continued into China and flourished.

Ribbon cut guests photo

French Light Spirit Oriental Interpretation

For 135 years, the French Légèreté's intrinsic charm is not only a unique example of the elegance of Parisian women, it also forms Lancel's unique fashion trends to spread around the world. The playfulness of the Smart has an attitude of no reckless behavior and does not have to be born in Paris and still enjoy the French style. This time Lancel Asia's largest concept store settled in Shanghai, and the brand's classic "Lithuan" spirit was re-introduced to the Eastern style: adhering to the spirit of unrestrained freedom, showing a saucy style, embracing the beauty without modification.

A new generation of “Museum Girl” Ni Ni, who has made a brilliant appearance in the corner of “Yu-Mex”, was invited as a representative of “French Light Spirit Girl” to participate in the event and experienced the unique design and product display art of Lancel's new concept store. The fragrant and glamorous character in the movie characters faded out. Ni Ni brings a unique fresh style to the elegant and natural temperament. It perfectly matches Lancel's brand essence of “French Light Spirit” and complements each other. The artistic director of the Lancel brand, Mr. Leonello Borghi, is also not too beautiful: “Ni Ni has a kind of unpretentious spirituality that can perfectly manage the style and always maintain true self, just as Lancel’s classic French style can be found in China. The continuation of the woman's body and its fusion into an ultimate beauty coincides with the brand spirit that Lancel wanted to express."
The event site brand specially intended for Ni Ni to send her favorite limited edition red bucket bag, which is specially designed for Shanghai Huaihai Road concept store, as a special feature for the Chinese “fairy girl”. Courtesy. The famous Harcourt studio from Paris (Studio Harcourt) also moved the unique nostalgic photo studio to Lancel's flagship store in Shanghai. Ni Ni also experienced the retro black and white photography of many classics as the first guest on the spot. The brand party said that it will coincide with Lancel's 135th anniversary. The first 135 guests who come to the flagship store in Shanghai will have the chance to experience the Harcourt Booth photo room and receive a beautiful Lancel frame with special commemorative significance.

Leoncel Borghi, artistic director of the Lancel brand presents Ni Ni with a limited number of Premier Flirt bucket bags

Art gallery debuts in Shanghai

The new concept store located on Middle Huaihai Road is elegant, dignified, refined, and unsophisticated, perfectly blending in with the surrounding environment. Following the design style of Lancel at the Champs-Elysees concept store in Paris, the famous designer Christophe Pillet once again teamed up with the Lancel brand to build a concept store into a promenade to showcase bag art in order to better showcase the brand's new feminine products. ChristophePillet uses a modern design style to present the time-honored brand spirit and create a freehand space with both classical and modern flavors.

When you step into a brand new concept store, you feel as if you are stuck in an art hall that blends French elegance with the elegance of aristocrats, but you can't stay out of the way. It's just as simple as a visitor. ChristophePillet integrates consumers as an important element into the design. Smooth lines, smooth surfaces and reflective textures create a dreamlike, extravagant, and unique space; without extra decoration, it also embodies the design principle of simplicity, luxury and intricacy, which is unique in the famous Huaihai Road. New tree branches.

Lancel Brand Art Director Leonello Borghi presented Ni Ni with a retro photo of Harcourt Studio

Paris style centuries classic

In 1876, the French legendary female Angèle Lancel founded the first leather goods company on Paris Boulevard. Through an unusual journey of 135 years, Lancel has used its superior technology in leather craftsmanship to continuously invent, innovate, and innovate. It has a high reputation among the world-renowned French luxury brands. In terms of design style, Lancel constantly explores the needs of women and captures the deep desire of women for aspiration.

Today, on Huaihai Road, the Lancel brand's Asia's largest brand concept store will be grandly opened. The new store has communicated the story of the brand for more than 135 years to Chinese consumers. The inheritance of these ideas has still played a significant role in fashion. Lancel's "revolution", "quality" and "creativity" still influence the dedication of the generations to aesthetics and lead us to pursue classic fashion.